Customer desk is for helping and guiding the customers. They provide an inclusive environment where men and women from all castes, creeds and classes can come and shop at the same place. From an individual perspective, CRM software may be reviewed and positioned in a way that helps sales people easily enter sales activities or opportunities.
Third, the organization must assess and design its culture and capabilities to deliver upon the vision. Benefits of Customer Relationship Management A Customer Relationship Management system may be chosen because it is thought to provide the following advantages: Developing a business case is helpful in proportioning the activities from a benefits and ROI perspective.
This major opportunity of the digital economy has the power to change the lives of millions of people of India. In short customers can trail a new product. Second, there should be a clear CRM vision which directly addresses the need for change and articulates a destination.
Big Bazaar with over 50 outlets in different parts of India is present in both the metro cities as well as in the small towns.
As more and more companies become customer-centric those that fail to do so will lose competitive advantage. More often than not, the business need is either expressed in pain or opportunity. Big Bazaar is a chain of shopping malls in India currently with more then 31 outlets, owned by the Pantaloon Group.
Big Bazaar plans to add much ore to complete their customers shopping experience. They implemented CRM as a process that brought together lots of pieces of information about customers, sales, marketing effectiveness, responsiveness and market trends.
But in India the three layered system of distributor, wholesaler and retailer, forms the backbone of the front-end logistics of most of the consumer-good companies. The founders of Big Bazaar were from the beginning very clear that they had to reflect the look and feel of Indian bazaars at their modern outlets, so that no customer would feel intimidated with the surroundings.
Indeed, the right shopping experience does induce Indian consumers to spend more. The digital economy is the new productivity platform that some experts regard as the third industrial revolution. Special offer before college or school start: Also, the CRM strategy and supporting plan must be led by business leaders and supported by IT staff.
Providing employees with the information and processes necessary to know their customers, understand and identify customer needs and effectively build relationships between the company, its customer base, and distribution partners.
One of the major services provided by them is one stop shop as one could get a whole range of items under one shop and at the most reasonable price. It could be an important vehicle for change and it could provide the opportunity for India to dramatically expand its role and influence in the global economy and become a powerhouse of digital innovation.
They even provide them with after sale services in case of buying electronic items. Big bazaar has tie up with those products so that this can be possible.
One reason for this is that we have the youngest demographics in the world and this young population prefers to transact and communicate digitally. N India most of us are not prepared for the consumerism that is setting in this country.
The overall goals are to find, attract, and win new clients; nurture and retain those the company already has; entice former clients back into the fold; and reduce the costs of marketing and client service.
Loyalty Program in Big Bazaar According to Shore Banyan, the big brain behind Big Bazaar, price, quality or services are the only way to retain customers in retail.
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Big Bazaar provides a customer help desk at entrance of the shop, where customer an get all the necessary information of any new scheme or offer going on. Sampling of new product: The Wednesday Bazaar also offers clothes, accessories and fashion Jewelry and personal care products.
This offer is on food and beverages. For example, an enterprise might build a database about its customers that described relationships In sufficient detail so that management, salespeople, people providing service, and perhaps the customer directly could access information, match customer needs with product plans and offerings, remind customers of service requirements, know what other products a customer had purchased, and so forth.
Big bazaar is not Just another hypermarket. Elf one looks at Indian bazaars, mantis, meals, they are environments created by traders to give shoppers a sense of moment, of event, of place.
In fact, CRM strategies have evolved from an inside-out, technology focused design intended to manage both customer data and customer facing staff, to an outside-in orientation designed to satisfy and delight customers for mutual objectives.
Different schemes Exchange offer: Measuring and valuing customer relationships is critical to implementing this strategy.
The expectation of personalized, relevant offers and service is becoming a primary driver of customer satisfaction and retention in financial services.TOWARDS BIG BAZAAR, CHENNAI Dr. V. Antony Joe Raja HOD, Department of Management, Sri Muthukumaran Institute of Technology, retention, customer relationship management, personalization, customization and one-to-one marketing.
Social functions can be categorized into social choice and welfare functions. a study on customer percption about wednesday bazaar at big bazaar chennai a project report list of contents list of tables list of graphs s.
no. chapter- 1 page no. Statement of problem The study was conducted to identify the customer perception about the private label brands at the Big bazaar. The study was limited to the private label brands in the food, apparels and the electronics section. Consumer behaviour helps to identify the behaviour of the consumer upon that product and also for the market.
The main objective of the study is to find the overall consumer behaviour.
Data from the customers visiting big bazaar were collected as. OBJECTIVES OF THE STUDY * To study the relationship between Big Bazaar and its customers * To study its benefits in retaining customers * To study its usefulness in bringing new customers * To understand how it helps in understanding customer requirements COMPANY PROFILE Big Bazaar is a chain of hypermarket in India.
Not sure about Big Bazaar! They should be using integration of multiple CRM and ERP systems.
If you are looking for a CRM for retail management, Kapture CRM is a complete FMCG management system used by multiple retailers such as mint-body.com, Jabong etc. Check us out at Kapture CRM.Download