Also stores may face higher costs because they are remotely located. Local store managers are only in control of a few factors such as human resource management and merchandising. A major advantage of own brands is their extremely short maturity process. Waitrose wants to create a uniform store image.
The average Selling Space of a Waitrose Store is under sq meter, which is fairly small.
Promotional offers may differ from store to store for numerous reasons. A variation of prices between stores can be in response to the size of the store, position of a store, regional incomes, and customer preferences, which can all have major affects.
Promotional offers may be carried out within certain stores to help grow specific lines which do not sell well, in hope of increasing sales, and matching sales targets of other stores, while encouraging shoppers to increase their spend within the store.
Most popular own brand products are those that show little difference to branded products, so-called inferior goods, where there is little room for differentiation.
Niche marketing, as concentrated segmentation is sometimes called, is currently very popular. Product mix may differ from area to area because of varying consumer tastes. For example, the Canary Wharf store is tailored to meet the needs of its affluent customer base as they offer designer breads, a sushi bar, a wine bar, a steak and oyster bar, and an exclusive wine cellar offering vintage wines.
It is no guarantee of a safe haven, however, since mass marketers will only ignore niches as long as they see no way to compete in them profitably and as long as they are not threatened by them. Indeed, Friday is now becoming the most popular day for regular grocery shopping as It is cost effective because there is only one product line to be produced, inventoried, distributed, and advertised.
By selecting a niche in the market for themselves, they hope to avoid head on competition with larger and more powerful rivals.
Waitrose is located mainly in the south east of the UK with stores only as far north as Newark. This goes especially for the management of the supply chain logistics.
They benefit from this, by being immediately familiar with the customer. Undifferentiated marketing assumes everyone is the same and aims a particular product at everyone. Small firms can concentrate their marketing, allows a specific mix to be developed.What is a SWOT Analysis?
It is a way of evaluating the strengths, weaknesses, opportunities, and threats that affect something. See WikiWealth's SWOT tutorial for help. Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Waitrose: 1.
Waitrose has a royal warrant to supply groceries to Queen Elizabeth and Prince Charles. 2. It has a substantial share of the market with over + stores in UK.
Waitrose's advertising efforts are popular among the people in the country. 4. Waitrose: Swot Analysis. Extracts from this document Introduction. Waitrose is operating as a grocery retailer in the UK market. 'Retailing is an activity of enormous economic significance to most developed nations.
In Britain, million people are employed in retailing, comprising percent of all employees (National Statistics. SWOT ANALYSIS SWOT Analysis for Studio An Organic Resturaunt Business Oscar Barraza University of Phoenix SWOT Analysis I chose to do a SWOT analysis on the business plan of Studio 67 which is a trendy organic medium size restaurant located in Portland, Oregon.
SWOT stands for Strength Weakness Opportunities and Threats. With the use of 2 types of popular analysis – PEST and SWOT analysis, it could help comprehensively and effectively evaluate the strength and weakness, opportunities and other environmental factor like political, economic, social and technology issue.
Download the full company profile: Coca-Cola Company Profile - SWOT Analysis Download the full company profile: Procter & Gamble Company Profile - SWOT Analysis Euromonitor International's report on Waitrose Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the .Download